These days I end up watching the full ads that YouTube makes me go through.
I watch them even when there is a skip option.
Reason? They are so creative !
We hardly consume ads on television these day, thanks to the OTT platforms like Netflix.
But I tend to get hooked to YouTube ads.
Creators of these ads have no pressure of time limit.
Some ads are even 2 minute long.
Some are so meaningful.
Some are so fresh and novel.
These ads just beat the content created by individual YouTubers.
Come to think of it, it is content vs content.
Reminds me of the 90s and 2000s where some ads aired during primetime just don’t fade away.
Obviously ads shows on YouTube don’t intend to have that top of the mind effect but they are more tuned towards call to action.
Do they even have a big budget? I don’t think so.
Just high quality, medium-low budget targeted advertising.
Makes so much sense.
What do you think?