Caution: I will flaunt some basic finance here, please bear with me
Let us calculate the ROI of the content that we write on Linkedin
An avg post is 150 words
Assume standard billing rate of Rs1 per word
Rs150 per post
Let’s say you write two posts per day and spend two additional man-hours commenting and engaging with readers
Your daily opportunity cost of doing this ranges between Rs 500 – 700
Opportunity cost: a wage that you deserve if someone pays you for writing on Linkedin
Monthly opportunity cost is Rs 20k
Organizations usually spend 5% of revenue on marketing/admin/promotions
By that logic, if you are a business, your monthly take-home should be Rs 4 lacs!! wow!
Then why the heck do we write content on LinkedIn?
First reason: we chase vanity metrics
1 like = 1 unit of dopamine release
Reason two: We don’t see writing content as an “opportunity cost” or an expense
We see it as an investment that would give exponential returns
But all investments are subjected to market risks, right?
The burning question still remains to be answered: Why the heck do we write on Linkedin?
I know this post is heavy, please DM or comment if you need clarity