Evolution of Netflix in India and the millennial mindset.
2015: Rs 650 is too expensive. What are torrents for?
2016: Let me try the one-month free option, I will binge-watch my favorite shows and then cancel my subscription.
2017: Let us share credentials, buy the 850 pack and divide among the 4 of us. What are friends for?
2018: This works! this is how you squeeze these services. Smart move eh!
2019: You know what, I will go solo. Just don’t want to share a password with random people. I need a feed that suits me. My viewer history matters so that I continue from where I have left. Moreover, I use Netflix on my iPad when I am on the move. I watch Netflix on like 4 devices. It is worth 650 Rs.
2020: This works! Factoring in the inflation, 650 Rs is nothing as compared to 650 Rs back in 2015. This is a killer deal.
2021: I don’t really have all the time to consume Netflix but it doesn’t hurt to subscribe to it till eternity. It is a pain to unsubscribe and subscribe to it. I don’t even remember the last time I unsubscribed from Netflix.
Valuation of Netflix in
2015: 40 Billion dollars
2021: 230 Billion dollars
Consumer behavior in a nutshell.