Evolution of Netflix and the Millennial Mindset

Evolution of Netflix in India and the millennial mindset.

2015: Rs 650 is too expensive. What are torrents for? 

2016: Let me try the one-month free option, I will binge-watch my favorite shows and then cancel my subscription.

2017: Let us share credentials, buy the 850 pack and divide among the 4 of us. What are friends for?

2018: This works! this is how you squeeze these services. Smart move eh!

2019: You know what, I will go solo. Just don’t want to share a password with random people. I need a feed that suits me. My viewer history matters so that I continue from where I have left. Moreover, I use Netflix on my iPad when I am on the move. I watch Netflix on like 4 devices. It is worth 650 Rs. 

2020: This works! Factoring in the inflation, 650 Rs is nothing as compared to 650 Rs back in 2015. This is a killer deal.

2021: I don’t really have all the time to consume Netflix but it doesn’t hurt to subscribe to it till eternity. It is a pain to unsubscribe and subscribe to it. I don’t even remember the last time I unsubscribed from Netflix.

Valuation of Netflix in 

2015: 40 Billion dollars
2021: 230 Billion dollars

Consumer behavior in a nutshell.

#Netflix#consumerbehavior#mindset

Creating Vs Coordinating

Some advice for people in their early #careers

There are two types of opportunities in this world

Creating and coordinating

Creating is for those who appreciate originality, those who like to think and apply

Copywriting, coding, drawing, designing, building, developing, solving

Co-ordinating is a different world all-together 

It is all about managing resources, selecting #resources, and aligning resources.

Scheduling, conducting meetings, talking, listening, influencing, negotiating, taking notes, enabling, planning, organizing, calendarizing

While creating is celebrated more in books and movies, coordinating takes a backseat 

Terms like innovative, out of the box, free and radical are associated with creating

Terms like mundane, boring, soul-sapping work get associated with co-ordinating

Unfortunately, there are more opportunities for coordinating 

Because the world works that way

The economy tolerates mediocrity in coordination

The #economy has zero-tolerance for mediocrity in the creation

Mediocre creators are punished by the economy

Mediocre co-ordinators simply survive

Excellent co-ordinators excel much faster than excellent creators 

And it is easy to be a mediocre coordinator because there are just too many of them

Decide what you want to become 🙂

Doing things you hate doing

There are two ways you can grow in life

1. Doing the things you really like to do

2. Doing things you really don’t like doing

Finding your True North needs a lot of patience and dedication.

It is a difficult path, full of trials, mistakes, and failures.

I believe if you live long enough, you would eventually find your calling. Some find it at 20 and others at 45. Doesn’t matter. Don’t stress over it.

If you dare to be a little more optimistic, you will always find your true calling. The question would be whether you chase it or not.

Anyway, the essence of this post is the second aspect because things you don’t like to do are often found in abundance.

And there is always a reward attached to them.

Most people fall for this trap, after all, it is a lucrative trap.

Then there is a hybrid approach: Keep on doing things you don’t like to do until you find something that you would really like to do.

People seeking financial freedom and early retirement follow the hybrid approach.

Which choice is the best?

Well, how does it matter as long as you grow?

#growth#career#passion

Think before you take a break!

Here is what happens when you take a break.

Last year I got very consistent at writing on #LinkedIn.

Wrote hundreds of posts, organic reach on my website spiked-up.

I inspired a few, met awesome people here.

I received some very good feedback on the way I write and put my ideas across.

Somewhere in October, I decided to take a small break, I thought I “deserve” it.

That small break derailed everything for me.

Eventually, it led to a hiatus in my flow and consistency.

I could have developed so much more.

I am less curious now than I was back then.

I am less creative now than I was back then.

The break made a small dent in my belief system.

Consistency drives the wheel of our belief system.

Consistency is like the law of inertia; an object in motion stays in motion.

The moment you halt/take a break, things fall apart.

Our life is no different.

Think before you take a break.

Think before you take a career break.

Think before you take a break from your exercise routine.

Think…

A small break in your #routine can make you fall apart.

It can derail your belief system and can make you a different person altogether. 

The best culture book in the world

In 2012, Valve’s handbook for new employees got leaked.

It had hilarious illustrations and step-by-step guideline for new employees to understand various aspects of Valve’s #culture.

For those of you who may not have heard of Valve, I bet you must have played their video games like Half-Life and Portal.

I love reading culture books and slide decks.

Last week when I found Valve’s book, I felt like I have struck gold.

And because I am so much interested in organizational structures these days, I found a fresh perspective and some food for thought.

Excerpt from the book below:

“Welcome to flatland: Hierarchy is great for maintaining predictability and repeatability. It simplifies planning and makes it easier to control a large group of people from the top down, which is why military organizations rely on it so heavily.”

As I eagerly read through more pages, I realized how they have built a unique culture, appraisals, compensation system, etc.

There are interesting facts where they illustrate why their desks have wheels and how to make the best use of their vacation policy.

It is a must-read for all curious minds who long for utopian and egalitarian workplaces and also those of you (and me) who think they do not exist. 🙂

(The link for the pdf )

Baba Ka Dhaba

Baba ka Dhaba row.

#Altruism at speed and scale.

Let us keep aside the controversy for now and focus on the logistics.

If you see chronologically, there were four steps involved.

Someone created content around Baba’s ordeal.

There was an emotional appeal.

Content went viral.

Money poured in.

Have you observed a similar phenomenon on LikedIn?

I bet you have.

But here is the problem.

It is tough to manage the outcome of viral content.

It is like winning a lottery.

It should be overwhelming for the beneficiary to take the onslaught of a zillion benefactors.

The help that reaches is always an overkill.

Look at the job loss posts that go viral on LinkedIn.

Do the people asking for jobs really need that quantum of help?

I am curious to know the aftermath, what is the end game?

The way social media operates is somewhat flawed.

The pendulum swings between 0 and 1.

Either there is no help or there is just a surplus.

And mostly it works around individuals for individuals.

I have never seen an #NGO asking for help and going super viral.

I believe altruism at scale will have its share of inefficiencies.

The question is whether #socialmedia can solve it?

Can we help the masses instead of one?

First day at work

Back in 2009, the year I graduated, I got my first job in a small mining company in Goa.

There was just one round of interview.

On the day of joining, I was summoned to a very remote site in East Goa.

For those of you who might not know, Goa is big on mining too after tourism.

I along with another new joiner was now on the way to the remote site on a Splendor bike.

As few villages passed by, the road became rough and extremely dusty.

The new formals that I was wearing were slowly getting soiled.

We were now only a few kilometers away from the site.

One good indication of that was the giant mining trucks rumbling like bullies and a 2-inch thick layer of dust on the slanted roofs of houses.

Every leaf on every tree was covered with red dust.

Finally, we reached the site.

Around 30 young men with masks on their faces were doing their job.

Some just standing some communicating on their walkie talkies.

It was like a Martian surface with heaps of manganese ore.

Conveyor belts and large excavators dominated the scene.

I was shown where I need to punch my card daily (yes punch).

This was nothing like the Goa I had seen all my childhood.

I took some clicks and we left a little early on that day.

That was my first and last day at my first engineering job.

Some advice on early careers

Some advice for people in their early 20s

If you are looking for a job:

Tell the recruiter that the required skill can be developed on the job, send a signal that you are learning agile

If they ask for experience, sell your potential

If you want to enter the gig economy:

learn some basics about negotiating and influencing

Because experienced people will hard-ball you to compromise

Have faith in your skills, trust yourself

If you want a change:

Understand the difference between a job and a career

Understand that you want a career and not a job

I am an engineer and MBA in operations. Things I do for a living are light years away from engineering and operations

Don’t carry the baggage of your degrees, if you are learning agile you can be whatever you want to be

If you want to be happy:

Read, travel, exercise, and forgive, be kind to yourself, forget, move on, sleep, reflect, and learn to relax.

The price of organizing

Want to work for a big organization?

First, get organized.

If you are in your early career, you get paid for waking-up on time, dressing-up, daily commute, adjusting, prioritizing, being responsive to clients (external/internal), adapting; basically organizing as per the need of the organization.

Formal and mature organizations want you to be “organized”.

They are like big nations with strong rules in place.

Want to quit? think again, there are lengthy exit formalities and long notice period.

Let us look at young organizations.

Start-ups don’t demand such organization skills because they are still figuring out their own direction.

They are like newly formed nations with cool culture.

But they need extreme, speed, agility, and extreme ownership because there is no one to monitor you.

You could be hired and fired on the same day.

You are either part of the tribe or just an outlier.

But you don’t need to be so organized.

And hence you let go the premium you get for “organizing”.

You can join and quit a start-up like a free bird.

Want to abscond? suit yourself.

PS: I don’t advise that.

Your kid could be on the next flight to Silicon Valley, USA!

Your kid could be on the next flight to Silicon Valley, USA!

WhiteHat Jr says that on its website.

Some reflection:

Last year, I had enrolled for Python #coding at a local code training institute.

I wanted to learn Python for data science.

During my engineering, I had learned some coding unwillingly.

I hated it then, why do mechanical engineers need coding?

I did not build any application, there was no purpose except for passing in coding subjects.

In 2018, I had a purpose to crunch some data and satiate my curiosity. I happily learned some python and R.

I had a #purpose

Every new skill development should be a purpose-driven endeavor.

If you miss the purpose, you miss the big picture.

A kid flying to Silicon Valley and visiting some company might be an outcome.

Working for a company in Silicon Valley could be an outcome.

What if you are the best coder and yet don’t get an opportunity to make it big?

Well, the dream sold to you might fail to rescue you then.

But your purpose will keep you aligned to your True North.

In India, we are sold dream driven education.

It is really difficult to sell something keeping the purpose in mind.

You can sell #dreams for aspirational products.

But please don’t make education aspirational.

It is a need, make it affordable 🙂