Biryani and Decision making.
According to a report, Biryani was the most ordered dish on Zomato in 2021.
As I look back, I must have ordered Biryani more than 20 times so far in 2022.
I love hot steaming Biryani, Who doesn’t?
I hate making decisions on the food ordering app, especially when hungry.
Ordering food is impulsive—hunger pangs limit decision-making.
A default staple item on top of your mind always wins.
In which case, Biryani always fits the bill. Delivery times for Biryani are always faster than let’s say Paneer Makhhanwala.
That’s because Biryani is not Make to Order ( eg: Pizza)
Biryani is Make-to-Stock. There is a pot of Biryani always cooking based on forecasted volumes. This means your Biryani is always ready for delivery!
Zomato and Swiggy know this.
The kind of data they are generating is unbelievable.
What if they harness this information to come up with Biryani joints in the localities that consume high volumes of Biryani?
Zomato is actually a data company.
If you feel like opening a food joint and making it profitable in record time, include Biryani in your core offerings. 🙂