Are you a 7-11?

Are you a 7-11? Or Ram ki Bandi? 

7-11 is a famous grocery chain that is open 24 hours a day. You don’t have to worry when it is open, it is always open.

“Availability” is the keyword here. Stores like to be “available” that’s how they differentiate.

If you are not from Hyderabad (India), you might have not heard about Ram ki Bandi. 

Ram ki Bandi is a famous Dosa/breakfast joint in Hyderabad that only opens from 3 am to 9 am in the morning. 

Back in 2015 when I was working in Hyderabad, I could never visit the place. 

I only heard anecdotes about its fame. 

Anyway, the small joint worked on “exclusivity”. It differentiated on product and did not care so much about availability. The owner expected people to turn up in the wee hours, still sleepy but excited enough for the offerings. 

So are you a 7-11 or Ram ki Bandi?

Are you playing on “availability” or “exclusivity”?

I see so many people working hard to be more “available” when it comes to working.

Very few work on building the competence to be “exclusive”. 

Is there anything wrong with being more available? 

Depends on the “cost” you are paying to be more available. Oftentimes the cost is poor work-life balance. 

What’s your take?

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