Zomato’s 10-minute delivery sounds like 2 minute Maggie noodles.
Can you really fix noodles in 2 minutes?
But for decades we have had this on top of our minds. 2 minutes is something very quick.
Noodle is a quick fix for your hunger pangs. Do I really need my noodles in 2 minutes? Not really.
Do I really need the delivery in 10 minutes? I don’t think so.
10 minutes is super fast. Hence Zomato can deliver something faster than the alternatives. Zomato equals speed.
I am limited by imagination when I try to think about how this is even possible, especially when there are humans involved in making this happen.
Nevertheless, 10 minutes has created the necessary buzz. A win for Zomato.
One minute notes 