At my previous workplace, there was a KFC on the ground floor.
It offered a 10% discount for people who worked at offices in that building.
You only had to ask for the discount, and the KFC staff would just swipe a special discount card before I offered my card for the payment.
I was not very regular but on the days when I skipped my usual lunch box, one would find me sitting quietly at a corner table, devouring the finger-licking good chicken.
I always preferred to go alone, that was my “me time”
Over a period of time, I started visiting more.
Few more months passed and the staff recognized me as a regular guy.
Sometimes I would go there to buy a light snack before having my lunch.
Few more days passed and I started feeling awkward to ask for the discount.
And then suddenly one day, I gave up on the discount and never asked for it.
I stopped valuing that discount.
And then eventually I became less frequent.
I explored some more places around.
Discovered some more good food-joints.
Discounts work until they don’t.